具體描述
In Jeff Bezos’s own words, the core principles and philosophy that have guided him in creating, building, and leading Amazon and Blue Origin.
In this collection of Jeff Bezos’s writings—his unique and strikingly original annual shareholder letters, plus numerous speeches and interviews that provide insight into his background, his work, and the evolution of his ideas—you’ll gain an insider’s view of the why and how of his success.
Spanning a range of topics across business and public policy, from innovation and customer obsession to climate change and outer space, this book provides a rare glimpse into how Bezos thinks about the world and where the future might take us.
Written in a direct, down-to-earth style, Invent and Wander offers readers a master class in business values, strategy, and execution:
The importance of a Day 1 mindset
Why “it’s all about the long term”
What it really means to be customer obsessed
How to start new businesses and create significant organic growth in an already successful company
Why culture is an imperative
How a willingness to fail is closely connected to innovation
What the Covid-19 pandemic has taught us
Each insight offers new ways of thinking through today’s challenges—and more importantly, tomorrow’s—and the never-ending urgency of striving ahead, never resting on one’s laurels. Everyone from CEOs of the Fortune 100 to entrepreneurs just setting up shop to the millions who use Amazon’s products and services in their homes or businesses will come to understand the principles that have driven the success of one of the most important innovators of our time.
用戶評價
##Inspired by following great people’s footsteps
評分##letters again learn again
評分##My book of the year. Full stop.
評分##construct infrastructure for space industry.. 2 key points to attain: lower launch cost and get material out of space... so charming a man....
評分相對於intro作者之前寫的喬布斯、達芬奇，貝索斯更屬於我們當代，而他無疑是當代最偉大的企業傢（沒有之一），一個堅持long-term最好的範本。一直沒有一本能很好講亞馬遜的書，這本可以作為一個參考。我認為amzn發展分為三個時期：1、初期癡迷用戶體驗和數據 2、Amzn prime推齣實現盈利 3、AWS 。這本100多頁的股東信，每封都值得創業者細細學習，第二章的一些他之前的講話和采訪稿也值得研究。裏麵提到的後悔最小化模型，work-life harmony不是balance確實也很實用。全書最打動我的部分在“cleverness is a gift,kindness is a choice”。沒給滿分的原因是內容太熟悉瞭，更期待Isaacson寫一本完整的貝索斯傳。
評分##Bezos 的行文風格非常簡練，直達目的。
評分##聽Jeff Bezos自己詮釋leadership principal
評分##很難想象貝佐斯給股東信裏講到的那些理念已經是他20年前的洞見瞭。
評分##一開始Walter Isaacson的引言已經很好瞭，凝練地總結瞭Jeff Bezos的特點、生平、觀點。Bezos看問題的角度其實並沒有很特彆，但他能用有條理的語言把觀點講齣來，讓彆人執行下去，做瞭彆人敢想不敢做的事。他的所想所做或多或少都跟長期主義有關係，不為短期利益傷害長期價值，主動為客戶讓利，從創業伊始就能想到、設立長期主義目標，並且堅持這麼多年，很不容易。
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