具體描述
In Jeff Bezos’s own words, the core principles and philosophy that have guided him in creating, building, and leading Amazon and Blue Origin.
In this collection of Jeff Bezos’s writings—his unique and strikingly original annual shareholder letters, plus numerous speeches and interviews that provide insight into his background, his work, and the evolution of his ideas—you’ll gain an insider’s view of the why and how of his success.
Spanning a range of topics across business and public policy, from innovation and customer obsession to climate change and outer space, this book provides a rare glimpse into how Bezos thinks about the world and where the future might take us.
Written in a direct, down-to-earth style, Invent and Wander offers readers a master class in business values, strategy, and execution:
The importance of a Day 1 mindset
Why “it’s all about the long term”
What it really means to be customer obsessed
How to start new businesses and create significant organic growth in an already successful company
Why culture is an imperative
How a willingness to fail is closely connected to innovation
What the Covid-19 pandemic has taught us
Each insight offers new ways of thinking through today’s challenges—and more importantly, tomorrow’s—and the never-ending urgency of striving ahead, never resting on one’s laurels. Everyone from CEOs of the Fortune 100 to entrepreneurs just setting up shop to the millions who use Amazon’s products and services in their homes or businesses will come to understand the principles that have driven the success of one of the most important innovators of our time.
用戶評價
##挺有意思的，讓我理解瞭Blue Origin名字的意涵，重新審視我對太空探索/移民的成見。他的敘事裏麵有一個破綻，就是他一開始就想建everything store還是選擇瞭賣書後來發現這個模式可以運用到任何商品上，不同時期他的敘述稍有不同，大概美化瞭些許
評分##能一次性讀shareholder letter還是挺不錯的，能從重復中讀齣amazon的核心: focus on customer and long-term. 一些細節還算有意思: free cashflow vs. profit (2004); math vs. judgement (2005); company culture (2016); hiring practice (2017)
評分##聽Jeff Bezos自己詮釋leadership principal
評分##內容是不錯的，但是沒有必要齣一本書吧，所有的內容都能Google到。。。
評分##這本書就是騙錢的 但是我是jeff腦殘粉
評分##不太值得看，我們並非亞馬遜股東，需要的是作者幫我們分析為何貝佐斯這麼做？
評分相對於intro作者之前寫的喬布斯、達芬奇，貝索斯更屬於我們當代，而他無疑是當代最偉大的企業傢（沒有之一），一個堅持long-term最好的範本。一直沒有一本能很好講亞馬遜的書，這本可以作為一個參考。我認為amzn發展分為三個時期：1、初期癡迷用戶體驗和數據 2、Amzn prime推齣實現盈利 3、AWS 。這本100多頁的股東信，每封都值得創業者細細學習，第二章的一些他之前的講話和采訪稿也值得研究。裏麵提到的後悔最小化模型，work-life harmony不是balance確實也很實用。全書最打動我的部分在“cleverness is a gift,kindness is a choice”。沒給滿分的原因是內容太熟悉瞭，更期待Isaacson寫一本完整的貝索斯傳。
評分##很難想象貝佐斯給股東信裏講到的那些理念已經是他20年前的洞見瞭。
評分##letters again learn again
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